Raising Visibility for OEMs and Solutions Providers Since 2002


MINNEAPOLIS — Sterling Public Relations, Inc., offers manufacturing clients public relations expertise and the ability to convey the value of technical products and services clearly and compellingly. We raise visibility and generate interest in clients' solutions through trade media coverage. Sterling PR functions as a trusted member of the marketing team – always available to pitch in, solve the problem, and find the next opportunity.


Press release development
Byline feature articles
Customer application stories
Tradeshow editor meetings
Press conferences
Media days
Editorial tours


Manufacturing automation
Manufacturing technology strategies and trends
Process automation
Packaging line technology including end of line
Sustainable packaging

Reasons clients work with Sterling PR

Reasons clients work with Sterling PR
  • Communications expertise to identify and communicate compelling manufacturing and technology stories
  • Service to clients' needs and editor requests
  • Relationship building with editors to place those stories
  • Value - large-agency results at a fraction of the cost
Minneapolis, Minnesota

From the president

I have been fortunate to be in the right place at the right time in terms of manufacturing milestones, from the rise of industrial robots and lights-out factories to today’s Industry 4.0 and Industrial Internet of Things (IIoT). I have also been privileged to work in a consulting capacity for some of the largest and most innovative manufacturers and systems suppliers in the world.

I earned an Accredited in Public Relations (APR) designation, the Public Relations Society of America’s (PRSA) national standard for knowledge and professionalism and have earned numerous awards. The award I most value is the Rockwell Chairman’s Team Award for communications work in support of Rockwell Automation Fair. Only a few people outside of Rockwell have been honored with this award.

Clients know that when they become a client of Sterling PR they are working with the person with his name of the door. That should say it all.

Steve Sterling



Steve, I wanted to share this note from Sean with you.

I thought you would appreciate receiving this. This comes as no surprise to me. You are so well respected in the industry by journalists and peers. Thank you again for all you do for us. First class and always pleasant service since the first day we started working together over seven years ago.”

Kristine Inserra
Director of Marketing Communications – North America at Festo

“Hi Kristine,

I just wanted to share some feedback with you. Last week at the Rockwell Partner Network Conference, I ran into Theresa Houck, editor of The Journal. I mentioned Steve Sterling and she had some very nice things to say about him. She was pretty frank that many of the PR people that she deals with are unpleasant and unprofessional to work with, but that Steve is a pleasure to work with. It seems that Steve is representing us well.”

Sean O’Grady
Director of Operations, North America at Festo

Steve has been a key asset in helping execute

our marketing strategy for several years. His attention to detail and insight on collaborative projects has a positive impact on our business goals. His professional contacts in the industry have provided us multiple opportunities for magazine articles and speaking engagements. Truly a fine gentlemen and experienced industry professional.”

Greg Jacob
General Manager. Allpax Products

Steve is able to interview our most technical

of subject matter experts and translate their input into compelling copy that is always directed at advancing our business objectives. Steve is also insightful on new methods or channels that will be most effective and valuable for distributing our message to our market targets. Project objectives and timelines are always clearly communicated, making it easy to plan for and deliver on our PR goals.”

Leah Ford
Global Marketing and Communications Manager, NatureWorks

I used to say that good PR people

are few and far between. Now they are VERY few and VERY far between. So, you are among an elite group.”

Alan Hitchcox

Sterling Public Relations has been a knowledgeable resource

for Packaging Strategies content. The work is always on time and is the right mix of informational and educational from every client they represent, while also being easy to comprehend for varied levels of readers. I highly recommend Steve and his team for any public relations jobs.”

Kristen Kazarian

I’ve worked with Sterling Public Relations for many years

and have thoroughly enjoyed all the projects we’ve done together. Editorial features, case studies, and other stories from Sterling are of the highest caliber. In fact, Sterling Public Relations consistently supplies exclusive content that’s educational, well written, timely, and accompanied by quality imagery and supporting video where possible … essential elements in this new age of media. I appreciate that the agency understands our industry as well as the value of kindness and respect in communications — to bring stories and news items to disparate audiences while making that process relaxed and enjoyable for all involved. The agency is organized and well versed in the beats and shows we cover and when; tenacious in its tracking of deadlines and content elements; gentle in its follow ups; and open to trying new experimental forms of media coverage. Thank you for making editors’ lives easier, Sterling Public Relations.”

Lisa Eitel
Motion Editor, Design World magazine


Steve Sterling, APR
Sterling Public Relations, Inc.
12905 Melody Lane
Minnetonka, MN 55305
Phone: 952-935-0078
Fax: 866-611-2057